Politico had an interesting post yesterday about the Republican National Committee’s approach to fundraising.

Politico got their hands on confidential fundraising presentation, which they promptly review:

In neat PowerPoint pages, it lifts the curtain on the often-cynical terms of political marketing, displaying an air of disdain for the party’s donors that is usually confined to the barroom conversations of political operatives.

The presentation explains the Republican fundraising in simple terms.

“What can you sell when you do not have the White House, the House, or the Senate…?” it asks.

The answer: “Save the country from trending toward Socialism!”

Manipulating donors with crude caricatures and playing on their fears is hardly unique to Republicans or to the RNC – Democrats raised millions off George W. Bush in similar terms – but rarely is it practiced in such cartoonish terms.

One page, headed “The Evil Empire,” pictures Obama as the Joker from Batman, while House Speaker Nancy Pelosi and Senate Majority Leaders Harry Reid are depicted as Cruella DeVille and Scooby Doo, respectively.

The document, which two Republican sources said was prepared by the party’s finance staff, comes as Chairman Michael Steele struggles to retain the trust and allegiance of major donors, who can give as much as $30,400 a year to the party.

Now, try to tell me that Republican leaders are more interested in what’s best for Mississippi, America and the voters than they are in what’s best for their own pocketbooks.

H/T @Cogneclecticism